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Outlooks - February 2019

Perspectives - Q1 2019

Respect Market Psychology

By Bill Koehler, CFA

Within the world of investment research, there are really two primary schools of thought: the fundamental approach and the technical approach. The fundamental approach is the most prevalent. A fundamental approach favors the analysis of factors such as sales, earnings, valuations, growth rates and other quantifiable measures which often come directly from a company’s income statement or balance sheet. Fundamental research is the basis of the Chartered Financial Analyst program, which FCI strongly supports. Its curriculum serves as an important training platform for aspiring investment research professionals.

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