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Outlooks - September 2017

Perspectives - Q3 2017

Keep it Real

By Bill Koehler, CFA

Fans of 1970’s music may remember a popular song titled “Got to Be Real.” It was performed by an artist named Cheryl Lynn and the 1978 song turned out to be her biggest hit. In this lively, energetic rhythm and blues song, she espouses the importance of being “truly real” in approaching friendships and other personal relationships. While the song was certainly not intended to offer investment advice, the fact is that 40 years later, her message has another application. Keeping it “truly real” is also sound advice in approaching and navigating the investment markets. Whether one is an individual investor, an institutional investor or even an investment adviser, recognizing market realities can go a long way toward helping an investor achieve investment success.

Download our Q3 Perspectives PDF to read more


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